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Motorworks Brewing
(Bradenton | Tampa | Orlando)
Brewing Engagement Across Cities:
Building a Buzz for a Multi-Location Brewery
The Problem:
Motorworks Brewing had great beer and even greater vibes — but their online presence wasn’t keeping up with their in-person energy. With three growing locations (Bradenton, Tampa, and Orlando), they needed consistent branding, stronger engagement, and a way to unify their voice across platforms. They also lacked cohesive event promotion, visual branding, and ongoing email marketing to connect with their loyal following.
Their content needed a refresh, and their audience needed a reason to stay engaged.
The Solution:
I partnered with Motorworks to build a multi-platform marketing strategy that served all three taprooms while keeping their core brand identity intact. I handled:
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Full social media management for Bradenton, Tampa, and Orlando, with location-specific content calendars
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Consistent branded graphics for events, beer launches, trivia nights, and promotions
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High-quality on-site photography that captured the energy, personality, and product
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Email marketing strategy and design for campaigns, announcements, and special events
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Creative copywriting to give their brand a bold, inviting, and recognizable voice
Everything was built around organic growth — no ads, no gimmicks — just strong content, smart visuals, and strategic posting.
Before After
The Result:
In just three months, Motorworks saw a significant boost in social engagement, reach, and event response across all locations — purely through organic methods. Their brand now shows up with confidence and consistency, giving regulars and new customers a reason to connect, share, and show up.
They became more than a place to grab a drink — they became a social experience worth talking about.
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